Project details

The designers decide on committing to finding

Client:

SC Makeup

Category:

Branding

Marketing

Websites

Duration:

3 months

Website:

Client

SC Makeup is full to the brim of premium brands such as Charlotte Tilbury, NARS, Bobby Brown, Anastasia Beverly Hills, Tom Ford, Victoria Beckham, Laura Mercier, Estee Lauder, Becca Cosmetics and many more.

Task

The main task is to create a website in which the design will work on video and not distract attention from the frames. All focus should be shifted to the content of the client itself. Thus, the work of SC Makeup should become the cornerstone of the concept of the entire website.

Emphasize the general concept with the help of crossing effects, minimalistic fonts that are not distracting, but rather help the user to concentrate his attention. After the website is done, a marketing and branding strategy is put into effect.

Decision

The main technical difficulty was to determine how to place an impressive amount of video content and at the same time create a smooth user interface, ensuring high site loading speed. To do this, we created an optimized video processing script, thanks to which the site does not “lie down” under the weight of the content, background videos do not interfere with the smooth operation of the interface, and the transition from clip to clip occurs without delay.

Our portfolio

More than 500+ work in our portfolio

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Branding

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